The Value of Branding your School District

Many parents choose a specific district, school, or teacher before they even send their children to a classroom. Their mindsets and decisions are based on the district's story, history, the news media, or most importantly, how well a district communicates with parents. They type of communication can vary from face-to-face meetings to notifications sharing student progress with parents. Your success will depend on the effective communications that brand your district.

Districts throughout the nation suffer from a lack of consistency, the "big picture" of the district being lost amidst the agendas of all the schools contained within. Districts who find themselves lost in the lack of unity will find decreased enrollment and poorer student performance; however, districts able to bridge the communication divide between parents, teachers, staff, administrators, and the community will achieve lasting results. Only by establishing a district brand or unity will districts enjoy long-term, measurable results.

Request PDF

The Importance of School Attendance

Improving School attendance is an important goal for any school district. Not only is attendance a matter of school funding, but it is a key contributor to a child's educational success. Each year approximately 1.2 million students fail to graduate from high school. Along with the abundant financial repercussions of student truancy, school districts must consider the personal and environmental hardships that contribute to truancy among students.

The following whitepaper will discuss the definitions of truancy and tardiness, the factors that contribute to them, and what educators can do to counteract these tendencies.

Request PDF